When To Use SEO Link Building

SEO should be considered a long term marketing technique. While you can enjoy some early results with long tail and niche keywords, it will generally take weeks to months for you to start ranking for the most competitive keywords. You will need to build a sizeable number of links for most of your primary keywords, which will give you considerable traffic levels and over a long period of time, but this means that starting as soon as possible is a strong move.

Indexing Your Site

As soon as your site is live it’s time to start thinking about SEO link building, although in reality you should have already conducted your keyword research by this point, when writing the content of your pages. The first step to reaching the top of the search rankings is getting your site indexed. Receiving a link from an article directory, press release directory, or a web directory is a quick and efficient means of doing exactly this.

Building Links

These are also effective methods of building links to your site on a regular basis. Once your site is live, or as soon as you consider an SEO campaign for an existing website, you should identify methods of building links and start the work that’s required. Submit articles, add your site to directories, and circulate press releases. Create social media profiles, write guest blog posts, and generally get your link on high quality and relevant websites everywhere.

Making Improvements

Because SEO link building will become a long term effort you need to consider the fact that keyword popularity changes; new opportunities may present themselves while some of your older keywords may become less beneficial. Always monitor traffic levels, search keywords, and popular searches for your market so that you can add new pages and create new linking opportunities.

Ongoing Work

SEO link building is an ongoing process. Find methods of building links that are sustainable over the long term such as directory submissions, article marketing, and press release distribution. These will usually form the core of your link building projects because they will continue to prove effective and efficient.